The German software company has reached a key milestone by successfully monetizing the paralyzing fear among corporate executives that large language models might not be talking about them.
BERLIN — Software company Peec has more than doubled its annualized revenue to $10 million in recent months by offering major brands a dedicated dashboard to monitor whether artificial intelligence chatbots have heard of them.
The Berlin-based startup has capitalized on a growing trend among European and U.S. marketing departments, which are increasingly terrified that their decades of brand-building might be ignored when a user asks ChatGPT to list three types of dish soap. Peec’s software scrapes responses from models built by OpenAI, Anthropic, and Google, providing corporate clients with detailed analytics on exactly how often an algorithm hallucinates their specific product line.
Investors have flocked to the company’s business model, which essentially charges Fortune 500 companies a premium monthly subscription to reassure them that a neural network generated their trademark in a probabilistic text string.
For a base tier of $40,000 a month, we can confidently tell a legacy automaker that an AI model did, in fact, mention their mid-size SUV when prompted to write a science fiction story about traffic.
According to startup analysts, Peec’s rapid growth highlights a crucial pivot in the European tech sector. Rather than building foundational AI models to compete with Silicon Valley, European founders are finding lucrative opportunities in building B2B enterprise software that helps executives cope with the emotional fallout of foundational AI models.
Peec's upcoming enterprise tier, slated for the third quarter, will reportedly allow brands to track not just if an AI mentioned them, but whether the model's completely fabricated statistics about their product's market share were generally positive.