Agribusiness giant Perdue Farms filed a federal lawsuit this week asking the courts to protect its exclusive right to leverage internet brainrot to sell processed chicken to eight-year-olds.
SALISBURY, Md. — In a 40-page complaint filed in federal court, Perdue argued that rival Soules Foods deliberately copied its meme-based packaging, creating severe headwinds for the poultry giant's expansion into the meme-meat sector. Perdue claims it invested significant corporate resources to identify the "6 7" internet joke and stamp it onto bags of breaded meat paste, establishing a proprietary moat that Soules has now illegally breached.
Developing a proprietary pipeline from TikTok brainrot directly to the frozen foods aisle requires immense capital expenditure.
Driscoll stated that the lawsuit is a necessary step to protect market share, noting that if competitors are allowed to freely paste popular children's memes onto bags of frozen chicken, it would completely undermine Perdue's Q4 guidance. An analyst note circulated by Morgan Stanley on Tuesday agreed, praising the company's "aggressive defense of its core meme infrastructure."
The legal battle marks a broader shift in the $30 billion American poultry market, where executives have increasingly pivoted from competing on meat quality to monopolizing the fleeting attention spans of elementary schoolers. Soules Foods has yet to formally respond to the filing, though industry insiders expect the company to argue that the "6 7" meme has entered the public domain of childhood cognitive decline.
To reassure the Street of its continued dominance in the space, Perdue announced Wednesday it had preemptively secured the exclusive rights to manufacture Skibidi Toilet turkey cutlets.