The 'It Ends With Us' co-stars have officially closed terms on their months-long feud, securing a massive back-end payout and freeing up their schedules for entirely new PR disasters.
Brokered over the weekend by WME and CAA, the settlement represents a major payday for both camps after months of high-grossing passive aggression, Instagram unfollowings, and leaked set anecdotes that dominated the Q3 cultural box office. Industry insiders note that the bad-blood property had simply run its course, maxing out its audience reach after weeks of sustained TikTok engagement.
According to terms of the deal, both stars are bound by a standard non-compete clause, ensuring neither can launch a rival feud with another cast member until Q4 2025. Baldoni will retain exclusive theatrical rights to looking somber in public, while Lively has secured a lucrative first-look deal to promote her Betty Buzz beverage line during domestic violence awareness campaigns.
Both Blake and Justin delivered career-best performances in not speaking to each other at the premiere, but production costs on the daily crisis-PR retainers were starting to balloon. It was time to lock in a settlement and get this property to streaming.
The Lively-Baldoni wrap comes amid a flurry of chaotic IP packaging across the industry. Just yesterday, A24 reportedly won a heated bidding war for the exclusive rights to Jeffrey Epstein’s newly discovered suicide note, edging out a competitive pitch from Netflix for a gritty, four-part prestige adaptation.
Meanwhile, Timothée Chalamet’s decision to fly solo to the Met Gala without Kylie Jenner is already being shopped as a standalone spinoff event. HBO is reportedly nearing a pilot order for the red-carpet absence, though sources say Chalamet's reps are aggressively demanding final cut on any footage of the actor looking lonely near a botanical centerpiece.