Amid the highly publicized dissolution of her flagship partnership with Jelly Roll, the podcaster's management team spent Tuesday aggressively shutting down rumors of a disastrous new merger.
Amid the highly publicized dissolution of her flagship partnership with Jelly Roll, representatives for Bunnie XO spent Tuesday frantically assuring industry insiders that she is not currently packaging a romantic vehicle with Nickelback frontman Chad Kroeger. The aggressive pushback follows weekend chatter on the tracking boards suggesting the podcaster and social media personality was in early, unscripted talks to fold the early-2000s post-grunge asset into her personal portfolio.
Panic reportedly rippled through Bunnie XO’s management team when the Kroeger rumors first hit the trades, prompting immediate damage control to prevent any perceived devaluation of her brand. Sources familiar with the matter indicate that while Bunnie is taking general meetings following the collapse of the Jelly Roll merger, her team's strategy firmly prioritizes modern, multi-platform talent rather than acquiring distressed legacy rock properties.
We are categorically denying that Bunnie has taken any meetings regarding the Chad Kroeger property, nor has she been pitched any cross-promotional lifestyle integrations with him.
Kroeger, who is currently repped by CAA, has struggled to secure a high-profile domestic partnership since the quiet sunsetting of his Avril Lavigne joint venture in 2015. Reps for the Nickelback singer declined to comment on the rumors, though one insider noted his camp is actively fielding offers and remains "open to exploring four-quadrant dating opportunities."
Meanwhile, the unwinding of the Jelly Roll-Bunnie XO conglomerate remains in active litigation, with both parties reportedly fighting for custody of shared podcast IP and primary distribution rights to their assorted emotional baggage.