The NBA star's representatives are already fielding offers to adapt the unlawful weapons charge into a multi-platform lifestyle brand.
In a surprise midnight acquisition that caught industry insiders off guard, ten-time NBA All-Star James Harden has officially attached himself to an unlicensed handgun in the Texas market, reps for the point guard confirmed Saturday. The highly coveted firearm, previously unrepresented, was discovered early Saturday morning following a tense bidding war with local law enforcement.
According to authorities familiar with the matter, the transaction went down inside Harden's vehicle. While financial terms of the subsequent bail agreement were not immediately disclosed, sources indicate Harden is looking at a potentially lucrative multi-year window with the Texas Department of Criminal Justice if the weapons charge goes to trial. TMZ first reported the acquisition.
We've been looking for a gritty, unattached IP to help James break into the four-quadrant 'felony possession' demographic for years.
The aggressive move puts Harden in direct competition with a crowded field of professional athletes currently vying for attention in the highly saturated unlawful-carry space. Insiders note that rival agency WME had previously tried to package Harden with a concealed hunting knife during the offseason, but the deal ultimately fell apart in the room.
Harden is currently out on bail and is expected to take general meetings with several high-profile defense attorneys by the end of the week.