The agency is reportedly taking the harrowing footage of the disintegrating aircraft out to streamers this weekend in hopes of securing a multi-picture franchise deal.
In a highly competitive situation that kept packaging agents working through the weekend, CAA has officially signed the viral, harrowing footage of a small aircraft slamming into Beijing’s CITIC Tower, sources close to the deal tell the trades.
The agency is reportedly already taking meetings across town to adapt the brief smartphone clip of fiery destruction into a premium limited series, capitalizing on the video's immense organic reach. Insiders say the footage—which features a light aircraft violently breaking apart against the 109-story structure as terrified onlookers scream—was at the center of a furious bidding war between WME, UTA, and CAA.

The winning pitch reportedly promised the raw, unedited catastrophe would not only receive an exclusive Q4 theatrical window but would be paired with an A-list showrunner to flesh out the mythology of the burning fuselage and explore sequel opportunities for the falling debris.
The character arc of the left wing shearing off and plummeting into the financial district is some of the most compelling IP on the market right now.
Industry analysts note the terrifying video hits all four quadrants, appealing equally to fans of practical effects, true crime, and visceral existential dread. Netflix is reportedly circling the project with an aggressive mid-seven-figure offer, hoping to slot the unvarnished footage of the disintegrating plane onto its unscripted fall slate directly after new episodes of Love is Blind.
Reps for the destroyed aircraft could not be reached for comment, though sources indicate the plane's scattered wreckage is already in late-stage talks for a lucrative brand-integration deal with Doritos.