In what is being billed as the most heavily scrutinized catalog acquisition of the quarter, DeAndre "Soulja Boy" Way's streaming residuals are being aggressively shopped to private equity.
In what is being closely tracked as the most heavily scrutinized catalog acquisition of the quarter, the ex-girlfriend of DeAndre "Soulja Boy" Way is aggressively shopping the rapper's streaming residuals in a high-stakes bid to satisfy a multi-million dollar court victory.
Industry insiders report that the liquidation portfolio, quietly circulated to major buyers like Sony Music Publishing and Hipgnosis Songs Fund this week, centers heavily on fractional master rights to the 2007 hit "Crank That (Soulja Boy)." Analysts estimate that at current Spotify payout structures of roughly $0.003 per stream, the catalog will need to generate 1.3 billion new plays over the next fiscal year just to cover the plaintiff's outstanding legal fees. While the catalog currently sees a dependable baseline of passive income from ironic TikTok usage, the sheer volume of fractional pennies required to dent the $4 million judgment has forced the plaintiff's team to explore aggressive sync licensing opportunities in the unscripted television space.
We are looking at a distressed legacy asset with tremendous four-quadrant penetration among millennials who still possess the muscle memory to Superman that ho.
The prospectus reportedly does not include revenue from Way's brief, heavily litigated foray into bootleg video game consoles, nor does it cover any lingering revenue from his 2018 SouljaWatch smartwatch venture. However, early tracking suggests a modest bidding war among private equity firms looking to bundle the underlying IP of "Kiss Me Thru The Phone" with a portfolio of distressed mid-2000s assets, including the rights to the BlackBerry Messenger notification sound and the digital estate of Chamillionaire. Insiders note the package is being evaluated with a high-risk, high-nostalgia valuation model, with buyers particularly interested in the publishing shares of the vocal stem "Yuuuua."
Representatives for Way declined to comment on the liquidation, though sources close to the artist indicate he has already pivoted to a Web3 venture promising to tokenize the concept of turning one's swag on. Meanwhile, the plaintiff's legal team remains confident that a Q3 licensing deal for a regional midwestern mattress commercial will push them comfortably past the $150 mark of their $4 million goal.