With the ink barely dry on the Jelly Roll split, the podcaster's former spouse has officially mounted an aggressive acquisition campaign to package himself as a legacy reboot.
Following an exclusive upfront presentation to Page Six, Frankie Lombardo confirmed he is seeking to package himself as the lead attachment in Bunnie XO’s upcoming romantic slate. Industry insiders note that Lombardo is currently leveraging strong legacy engagement metrics, telling the outlet that the two talk every day in what analysts are calling a highly robust pre-production phase.
The move comes as the highly lucrative Jelly Roll era of the Bunnie XO franchise—which generated unprecedented country-rap crossover appeal and a dominant podcast market share—heads into turnaround. Lombardo is reportedly pitching a grounded, back-to-basics reboot of their original marriage, promising lower overhead and fewer arena-tour scheduling conflicts for the newly available property.
Frankie is a proven, IP-familiar asset who already knows the existing infrastructure and requires zero onboarding time. We are currently fielding multiple offers for his emotional availability, but returning to this legacy property remains our primary target for Q4.
Reps for Bunnie XO declined to comment on the pending bid, though sources close to the podcaster indicate her camp is currently reviewing a wide array of competitive pitches. The newly single star is reportedly taking general meetings with a mix of available reality television stars, mid-tier influencers, and at least two unsigned Nashville singer-songwriters looking for a multi-year overall deal.