After years in development hell, the filmmaker finally debuted his massive L.A. real estate offering, which is currently tracking well with celebrities looking for an excuse to drink free champagne.
George Lucas and Mellody Hobson officially unveiled the Lucas Museum of Narrative Art this week, successfully attaching heavy hitters including Harrison Ford, Leonardo DiCaprio, Oprah Winfrey, and Christopher Nolan to the nine-figure spectacle. The star-studded opening generated immediate buzz among talent reps, many of whom were reportedly relieved their clients wouldn't have to learn lines or undergo extensive prosthetics to participate in the stationary, plotless event.
Sources close to the rollout confirm the $1 billion physical structure represents a massive pivot for the Star Wars creator into the burgeoning “guy who makes people look at his private collection” space. The museum, which has no theatrical window and will remain permanently anchored in Exposition Park, secured its A-list ensemble despite lacking a traditional script, a director, or any backend gross participation for the attendees.
Getting Leo and Harrison to sign on to a project where the only direction is 'stand near a 19th-century illustration and nod thoughtfully' is a masterclass in packaging.
The splashy premiere featured a massive red carpet, though industry insiders caution the institution will struggle to recoup its astronomical budget unless it quickly franchises into a cinematic universe of other buildings. Spielberg and Nolan reportedly exited the first-look event early upon realizing the venue lacked 70mm IMAX projection capabilities, while reps for Kim Kardashian are already in aggressive negotiations to secure a sequel wing.