The 15-second project utilizes generative visual effects to bypass traditional stunt coordinators and was released direct-to-consumer on social media.
Donald Trump has circumvented the traditional studio system, leveraging generative artificial intelligence to self-finance and distribute a 15-second short film in which he physically hurls former "Late Show" host Stephen Colbert into a waste receptacle. The unscripted project, which debuted direct-to-consumer on social media, represents a major disruption in the unauthorized-revenge-stunt space and completely bypasses Paramount Global's distribution channels.
Industry insiders note the production entirely circumvented SAG-AFTRA stunt coordinators and the soaring insurance premiums typically associated with physically tossing a 60-year-old CBS television personality into municipal trash. By utilizing unlicensed digital likenesses, the Trump camp was able to maintain full creative control and keep the visual effects budget near zero.
The IP monetization here is staggering when you consider they didn’t have to pay Stephen’s day rate or secure a location permit for the dumpster.
The short concludes with a complex choreographed dance number, which sources familiar with the matter say was rendered entirely in post-production to avoid tying up the former president in weeks of grueling rehearsal. Representatives for Colbert did not return requests for comment regarding his digital avatar's participation in the project, though agency insiders suggest WME is already fielding competitive offers for a streaming sequel involving Jimmy Fallon and a functioning woodchipper.