After an undeniable breakout at the Milano Cortina 2026 Winter Games, representatives for figure skater Amber Glenn confirmed Monday that her gold-medal run was greenlit entirely as a four-quadrant marketing vehicle to secure better terms on a tabletop card game.
The WME-repped skater, who generated massive social buzz by ripping open Hasbro booster packs on global television while awaiting her scores, is currently fielding offers in the high seven figures from Wizards of the Coast. Industry insiders note that her grueling, two-decade athletic training regimen was a necessary stint in development hell to guarantee the broadcast real estate required to properly showcase her cardboard pulls.
The Olympics were a fantastic mid-market proof of concept, but we always viewed the Milano Cortina games as a backdoor pilot to get Amber’s 100,000-card hoard the global franchise footprint it deserves.
Tracking for Glenn's upcoming unboxing videos is currently outperforming traditional post-Olympic brand deals, with Wizards of the Coast reportedly fast-tracking a custom Secret Lair drop to capitalize on the skater's undeniable tabletop optics. Sources close to the deal indicate she plans to pass on the traditional Wheaties box rollout, citing the cereal's atrocious secondary-market resale value compared to a foil mythic rare.
At press time, Glenn's camp was reportedly locked in intense negotiations over whether she will be permitted to wear the gold medal during sanctioned tournaments, as reps fear the metallic glare might distract audiences from the IP-synergistic cardboard.