The reality television veteran is seeking a high-seven-figure series commitment from major streamers, along with a controversial demand to retain international syndication rights to his own civic legislation.
Endeavor-backed WME is out to buyers this week with a highly anticipated unscripted package built around reality television veteran Spencer Pratt’s recently announced mayoral campaign. Pitched as a four-quadrant, high-stakes civic docuseries, agents are seeking a high-seven-figure series commitment from platforms including Netflix, Hulu, and Amazon Prime.
While streamers have expressed strong interest in Pratt’s return to rolling cameras, early negotiations have reportedly stalled over WME’s aggressive financial structuring. Pratt’s camp is demanding executive producer credit on the city’s annual budget, alongside a guaranteed 5 percent first-dollar gross on all municipal parking fines collected during his tenure. The reality star is also seeking to retain international syndication rights to any local zoning ordinances he successfully passes. Representatives for the local city council, who were reportedly unaware they were attached to the project, have issued a cease-and-desist regarding Pratt’s attempts to secure product placement deals for the municipal water supply.
Spencer isn't just running for local office, he’s building a 360-degree civic lifestyle brand. We view municipal government not as a public service, but as undervalued, unscripted IP waiting to be aggressively monetized.
The Pratt package arrives during a hyper-competitive market for hostile, real-world formats. Earlier this week, CAA secured a massive output deal with Apple TV+ for exclusive streaming rights to Drake’s next three albums and all corresponding interpersonal beefs, with contractual stipulations requiring the rapper to feud with at least two Billboard Top 10 artists per fiscal quarter. Meanwhile, true-crime buyers are engaged in a bidding war over the merchandising rights to Alex Murdaugh’s upcoming murder retrial, and Vice Studios has greenlit a premium docuseries following disoriented Congress members struggling to navigate federal marijuana policy.
Sources close to the negotiations indicate that if a major streamer does not meet the asking price, Pratt has threatened to relocate his Southern California mayoral campaign to Atlanta in order to take advantage of Georgia’s lucrative 20 percent tax rebate for unscripted television productions.