LONDON — BP announced Wednesday it has expanded its customer rewards program, allowing motorists to redeem points to transmit a recorded apology into the North Atlantic.
The new feature, introduced alongside the oil major's quarterly emissions filing, offers drivers a streamlined alternative to traditional carbon-credit registries like Verra. For 500 BPme points—roughly the accumulation from purchasing 40 gallons of premium unleaded and a breakfast pastry—users can trigger a standardized expression of remorse, which is broadcast via acoustic transducers mounted to the hull of the company's deepwater drilling platforms.
The initiative is framed as a key pillar in the company's transition strategy, addressing scope-three emissions by ensuring the marine ecosystem is formally acknowledged.
We found that consumers don't just want to purchase offsets; they want the ocean to know they feel personally terrible about the localized acidification.
According to a technical annex in the company's latest sustainability report, the program is highly scalable. A premium tier, available for 1,200 points, allows users to upload a personalized 15-second voice memo that will be played directly to a specific pod of cetaceans in the Gulf of Mexico. While BP touts the early engagement metrics, a brief dispatch in *Science* this week noted that the continuous underwater playback of commuters whispering that they are sorry has begun disrupting the migratory acoustics of the North Atlantic right whale.
The company is expected to formalize the total volume of transmitted apologies as a mitigation asset in its upcoming SEC climate disclosure, due just ahead of the North American wildfire season.