The unprecedented agreement will see the Longhorns star become the official spokesman for commercial setbacks and serve as the presenting sponsor of all contentious public comment periods.
AUSTIN, Texas — The Austin Zoning and Platting Commission announced a multi-year, $1.5 million partnership with Texas Longhorns quarterback Arch Manning on Tuesday, marking the first time a municipal land-use authority has leveraged the NCAA's Name, Image, and Likeness rules.
The deal includes a comprehensive multimedia campaign in which Manning will use his social media presence to promote the benefits of easing floor-to-area ratio restrictions. Additionally, the sophomore signal-caller's practice jersey will now feature an advertisement for expedited environmental impact reviews, and a 30-second video of him throwing a deep post route will play before the reading of every municipal code violation.
We needed a dynamic, explosive playmaker who can scramble out of the pocket and get Travis County residents excited about reducing minimum parking requirements.
According to contract details obtained by reporters, Manning is legally obligated to refer to the red zone as "the commercial-industrial buffer" during all postgame media availabilities. The quarterback is also slated to host a 15-minute autograph session next month for any homeowner willing to sign off on a variance request for a multi-family dwelling in Westlake Hills.
City officials defended the seven-figure expenditure—drawn entirely from municipal property tax levies—noting that securing a five-star recruit was the only way they were ever going to get a 40-foot height exemption approved in Tarrytown.